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About IAO
Greg Herring
Husband. Father. Marine. Army Brat. I’ve walked the hard road—facing struggles, learning from mistakes, and persevering through it all. I'm not perfect, but I’m real. Tenacious. Skilled. Motivated.
As a Business Consultant with over 20 years of Sales, Marketing, and Technology experience, I don’t just adapt to change—I lead it. I’m the go-to change agent, driving sales performance, smashing growth targets, and igniting strategic innovation across industries and routes to market. With a sharp eye for business insights and an uncanny knack for influencing stakeholders, I specialize in turning bold visions into tangible results. Passionate about leveling up business performance, I thrive on aligning strategic programs with ambitious goals. If there’s a challenge to tackle, you’ll find me right at the front.
My Path
Our path is what gets to where we want to go, what we want to achieve and who we want to be. Our paths are not easy, they are smooth and they are not a short distance. Our paths are made of milestones that we achieve as we continue to push forward, those milestones turn into goals
So what is my path, what led me here?
My path hasn’t been a straight line—it’s been a journey, filled with twists, turns, and lessons at every step. The path isn’t just the road we walk; it’s the challenges we face, the decisions we make, and the values we carry. For me, it started as an Army Brat, forged discipline in the Marines, and deepened through years of struggle and perseverance. Every failure taught me resilience. Every triumph showed me the value of grit and determination.
High School is where it my path took shape. While others focused on academics, I was out in the real world, learning business from the ground up at just 15. Leadership, collaboration, sales, marketing, planning, supply and demand—I didn’t just study these concepts; I lived them. Back then, it was just part of my environment, but over time, it became a passion. By the time I stepped into the restaurant world, I was ready to do it all—server, line cook, manager—building an insider’s perspective of how a business can thrive or fail.
College? Let’s just say it wasn’t a smooth ride. Academic probation proved that paths can be messy. But I wasn’t going to waste my time—or my father’s money. Instead, I joined the United States Marine Corps, knowing it would teach me the discipline to not just survive but thrive in college and beyond.
The Marines didn’t just train me—they transformed me. Improvise, Adapt, Overcome. Those weren’t just words; they became instinct. I learned to analyze chaos, lead with purpose, and face the unknown with grit and determination.
After the Corps, I finished my degree while managing a restaurant full time, soaking up more lessons in leadership and operational success. By the time I stepped into my career as a corporate sales and marketing consultant during my final semester, I was ready to hit the ground running.
For over 12 years, I’ve worked with Fortune 500 companies, guiding both internal teams and external stakeholders. From small businesses to massive enterprises, I’ve consulted across industries, driving performance and delivering results.
his path led me to where I am today—a tenacious consultant, change agent, and motivator who thrives on driving performance and breaking barriers. It’s a testament to the belief that success isn’t just about where you end up, but how you rise through the obstacles and define your journey along the way.
Every milestone on my path has sharpened my skills and fueled my purpose. Now, I’m here to walk your path with you—helping you hit your milestones, crush your goals, and build your legacy.
My Approach
Listening isn’t a checkbox—it’s the foundation. I don’t claim to have all the answers, and in many cases, you already do. My role? To help you uncover them. Together, we’ll cut through the noise, align on your goals, and build flexible, actionable milestones that adapt as you grow. No fluff. No shortcuts. Just results.
Consulting: I lead with a “solutions-first” mentality. That means digging deep into your goals, delivering comprehensive reviews, defining clear, measurable KPIs, and carving out a path that’s as bold as it is attainable. Results don’t wait—and neither do I.
Coaching: I’m your advocate and your champion. My mission? To break down barriers, crush limiting beliefs, and tackle those unseen challenges holding you, your team, or your company back. Together, we rewrite what’s possible.
People-First: People aren’t a resource—they’re the heartbeat of every company. Whether it’s just you or a massive team, the culture you create is king. Empowerment, recognition, and motivation drive productivity, morale, and results. Because seen people are unstoppable people.
Bespoke Solutions: Forget cookie-cutter approaches. Your challenges are unique, and your solutions should be too. Every strategy I design is custom-built—from creation to execution—to meet your specific goals and deliver impact that lasts.